Growth Marketing Associate – Diaspora at Unity Homes

Job Description/Requirements.

• Research Kenyan diaspora communities and understand their investment preferences, buying behaviour, and communication channels.
• Develop targeted marketing campaigns and initiatives to engage diaspora audiences interested in luxury real estate investments, leveraging digital, social, and community-based channels.
• Collaborate with internal teams and external partners to tailor messaging, content, and outreach strategies to resonate with diaspora segments.
• Monitor and analyse the performance of marketing initiatives targeting diaspora communities, optimising campaigns based on insights to maximise ROI.
• Build relationships with diaspora influencers, organisations, and community leaders to amplify marketing efforts and drive engagement and referrals.
• Provide insights and recommendations to the marketing team on how to better serve diaspora audiences and enhance their experience as luxury real estate investors.
• Ensure all marketing materials and messaging are culturally sensitive, relevant, and tailored to the unique needs and preferences of diaspora communities

Qualifications

• Bachelor’s degree in Marketing, International Relations, or related field.
• Knowledge of diaspora communities and investment trends in luxury real estate.
• Experience 5+yrs in multicultural marketing or working with diverse communities, preferably in the context of luxury brands or real estate.
• Strong communication and interpersonal skills, with the ability to build relationships and engage effectively with diaspora audiences.
• Creative thinking and problem-solving abilities, with a passion for developing innovative marketing strategies to reach and resonate with diaspora communities.
• Analytical mindset and the ability to interpret data to drive insights and optimise marketing initiatives for maximum ROI.
• Adept in organising international events & travel logistics.