Latest Recruitment at Unity Homes

Job Description

• Research Kenyan & mortgage investors and understand their investment preferences, buying behaviour, and communication channels.
• Execute marketing campaigns and initiatives tailored to affluent Kenyan audiences interested in luxury real estate investments, utilising digital, social, and traditional marketing channels.
• Collaborate with local partners, agencies, and influencers to enhance brand visibility, engagement, and consideration among high-net-worth individuals in Kenya.
• Monitor and analyse the performance of marketing activities in the Kenyan market, optimising campaigns based on insights to maximise ROI and drive sales.
• Manage local marketing budgets for Kenya-specific initiatives, allocating resources effectively to achieve marketing objectives and targets.
• Coordinate with cross-functional teams to ensure alignment with overall marketing strategies and objectives while catering to the unique needs of the Kenyan market.
• Stay informed about local market trends, regulatory changes, and competitor activities in Kenya to maintain a competitive edge and seize opportunities in luxury real estate marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Knowledge of the Kenyan market, consumer behaviour, and preferences, particularly in the luxury real estate sector.
• Experience (5+ years) in marketing, with a track record of executing successful campaigns and driving results in the Kenyan market.
• Strong communication and interpersonal skills, with the ability to engage effectively with affluent Kenyan audiences and local stakeholders.
• Analytical mindset and the ability to interpret data to drive insights, optimise campaigns, and maximise ROI in the Kenyan market.
• Creative thinking and problem-solving abilities, with a passion for developing tailored marketing strategies that resonate with local audiences and drive sales of luxury properties.

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Job Description/Requirements.

• Research Kenyan diaspora communities and understand their investment preferences, buying behaviour, and communication channels.
• Develop targeted marketing campaigns and initiatives to engage diaspora audiences interested in luxury real estate investments, leveraging digital, social, and community-based channels.
• Collaborate with internal teams and external partners to tailor messaging, content, and outreach strategies to resonate with diaspora segments.
• Monitor and analyse the performance of marketing initiatives targeting diaspora communities, optimising campaigns based on insights to maximise ROI.
• Build relationships with diaspora influencers, organisations, and community leaders to amplify marketing efforts and drive engagement and referrals.
• Provide insights and recommendations to the marketing team on how to better serve diaspora audiences and enhance their experience as luxury real estate investors.
• Ensure all marketing materials and messaging are culturally sensitive, relevant, and tailored to the unique needs and preferences of diaspora communities

Qualifications

• Bachelor’s degree in Marketing, International Relations, or related field.
• Knowledge of diaspora communities and investment trends in luxury real estate.
• Experience 5+yrs in multicultural marketing or working with diverse communities, preferably in the context of luxury brands or real estate.
• Strong communication and interpersonal skills, with the ability to build relationships and engage effectively with diaspora audiences.
• Creative thinking and problem-solving abilities, with a passion for developing innovative marketing strategies to reach and resonate with diaspora communities.
• Analytical mindset and the ability to interpret data to drive insights and optimise marketing initiatives for maximum ROI.
• Adept in organising international events & travel logistics.

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Job Description/Requirements.

• Brand Development: Develop and execute brand strategies to enhance market presence, brand perception and ensure consistent brand messaging across all channels and touchpoints.
• Customer Engagement: Design and implement customer engagement strategies to continually improve customer experience, repeat and referral business 
• Market Insights and Analysis: Conduct comprehensive market research to understand industry trends and consumer behavior. Analyze data to identify opportunities for brand and customer engagement improvement.
• Cross-functional Collaboration: Work closely with sales to ensure alignment and cohesive execution of strategies. Establish and maintain partnerships with external agencies and vendors.
• Campaign Management: Develop and oversee marketing campaigns that align with brand objectives and drive customer engagement. Track campaign performance and make data-driven adjustments to optimize results.
• Event Planning and Management: Plan, organize, and execute brand and customer experience events, such as product launches, community events, and promotional activities. Coordinate with vendors, venues, and other stakeholders to ensure successful event execution. Evaluate event outcomes and gather attendee feedback to improve future events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in brand management, customer engagement, or a related role.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal abilities.
• Proficiency in digital marketing and social media platforms.
• Creative problem-solving skills.
• Strong project management and organizational skills.