Growth Marketing Associate – Local at Unity Homes

Job Description

• Research Kenyan & mortgage investors and understand their investment preferences, buying behaviour, and communication channels.
• Execute marketing campaigns and initiatives tailored to affluent Kenyan audiences interested in luxury real estate investments, utilising digital, social, and traditional marketing channels.
• Collaborate with local partners, agencies, and influencers to enhance brand visibility, engagement, and consideration among high-net-worth individuals in Kenya.
• Monitor and analyse the performance of marketing activities in the Kenyan market, optimising campaigns based on insights to maximise ROI and drive sales.
• Manage local marketing budgets for Kenya-specific initiatives, allocating resources effectively to achieve marketing objectives and targets.
• Coordinate with cross-functional teams to ensure alignment with overall marketing strategies and objectives while catering to the unique needs of the Kenyan market.
• Stay informed about local market trends, regulatory changes, and competitor activities in Kenya to maintain a competitive edge and seize opportunities in luxury real estate marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Knowledge of the Kenyan market, consumer behaviour, and preferences, particularly in the luxury real estate sector.
• Experience (5+ years) in marketing, with a track record of executing successful campaigns and driving results in the Kenyan market.
• Strong communication and interpersonal skills, with the ability to engage effectively with affluent Kenyan audiences and local stakeholders.
• Analytical mindset and the ability to interpret data to drive insights, optimise campaigns, and maximise ROI in the Kenyan market.
• Creative thinking and problem-solving abilities, with a passion for developing tailored marketing strategies that resonate with local audiences and drive sales of luxury properties.