Head of Ecommerce at PIPOSOFT

Job Description

• Our client is seeking a highly experienced, talented and hands-on individual to join their team as Head of Ecommerce, Africa. As the Head of Ecommerce you will be responsible for driving the digital strategy and online presence of our their brand across Africa. You will work closely with cross-functional teams to develop and execute digital marketing campaigns, optimise our digital platforms, lead community growth and build brand love. This role offers an exciting opportunity to lead and shape the digital landscape for our clients brand across the African markets we are present in.

What does the job involve?

• Drive the development and execution of the commercial and tech strategy for a consumer brand’s direct-to consumer (e-commerce and social commerce) business to drive scale, unparalleled customer experience, and strong retention and loyalty.
• Lead the planning, implementation, and optimization of digital marketing campaigns across various channels, including ecommerce, email marketing, whatsapp commerce, search engine marketing, and display advertising.
• Implement activities on the e-commerce platform to drive repeat purchases, grow retention rate and reward loyalty.
• Lead the end-to-end user experience from order to fulfilment including logistics/delivery, payment, and after-sales support
• Be highly data-driven and monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts, executing on insights for continuous improvement.
• Manage and implement a dashboard of key metrics that are tracked daily/weekly;
• Analyze and own all data across the sales funnel, email marketing, whatsapp commerce, and D2C e-commerce (website analytics) to suggest innovative strategies to grow users, traffic, conversation rate, revenue and engagement rates.
• Collaborate with the creative team to develop compelling and engaging digital content, ensuring consistent brand messaging and visual identity across all digital platforms.
• Own and achieve e-commerce revenue targets across Africa.
• Strategize on and oversee the optimization and new build of technical aspects of the conversion rates.
• Strategize on and oversee the optimization and new build of technical aspects of the ecommerce/social commerce platform, including website architecture, integration with other systems and services, and ensuring a seamless and efficient user experience.
• Lead digital related products such as skin quiz, tele-consultations and other tech-enabled projects that support product discovery, community growth and consumer education.
• Stay up to date with industry trends, emerging technologies, and digital best practices, and provide strategic recommendations to leverage new opportunities.
• Lead and develop a high-performing digital team, providing guidance, coaching, and support to achieve departmental goals.

Requirements

• Bachelor's degree in marketing, digital marketing, or a related field. Advanced degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a strong focus on driving brand growth and customer engagement.
• Proven track record of developing and implementing successful digital marketing strategies and campaigns, preferably within the skincare, beauty, or wellness industry.
• Extensive hands-on experience managing digital marketing channels, including social media, email marketing, search engine marketing, paid advertising, and e-commerce platforms.
• Solid understanding of the African market landscape and consumer behaviour in relation to digital platforms and trends.
• Hands-on experience managing e-commerce platforms and website optimization
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent leadership and team management skills, with the ability to motivate and inspire a team to achieve objectives.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Innovative mindset with a passion for digital marketing and staying abreast of industry developments