Head of Health at APA Life Assurance Company Ltd

This role is responsible for overseeing the health insurance business through effective management, marketing, and development of the health portfolio, ensuring that the  business is commercially viable by enforcingproduct mix,  credit control and managing the claims experience.  The position builds and promotes a customer focused culture that contributes to the overall success of the health business through the development, implementation and monitoring of innovative ideas with a view to providing the business with a competitive advantage.

KEY PRIMARY RESPONSIBILITIES

• Formulating strategy in line with the objectives of the Company and Group.
• Ensures profitability of the health portfolio by enforcing product mix, setting credit controls, managing loss ratios, and achieving gross premium targets.
• Takes full ownership and accountability for achieving the set sales growth targets through effective management, marketing and development of the health business teams.
• Effective claims management and implementation of cost reduction measures covering acquisition and administration costs.
• Manages services providers to ensure the best possible discounted preferential rates.
• Creates partnerships to deliver economical healthcare solutions
• Formulates, builds, and promotes a customer-focused culture that supports the delivery of an outstanding service.
• Formulates prudent business acquisition and underwriting norms to achieve annual GWP budget.
• Oversee the different sectors of the health business and have robust measurable Key Performance Indicators (KPIs) for the team, holding them fully accountable for results.
• Plans and executes a robust wellness program that promotes the health, safety and well-being of our health clients.
• Creates, implements, and measures the success of a comprehensive business development, communications, and care management program that will enhance APA Apollo’s position within the marketplace.
• Explores new business opportunities to market the products and develops new sources of the distribution to expand outreach and increase revenues through leveraged use of technology.
• Formulates a retail strategy to drive retail business.

General Responsibilities 

• Actively interfaces with the other Business Units to ensure smooth and efficient processes and optimum use of resources and technology.
• Leads, inspires and coaches team members to achieve their targets while supporting their professional and personal development.
• Supports management projects and participates in the development of policies and procedures.
• Keeps in sight the need to optimize efficiency and revenue while maintaining diligent cost management.
• Ensures compliance with all relevant laws, policies, and regulations as a matter of course.

ACADEMIC QUALIFICATIONS

• Bachelor’s Degree in Business Administration or a related field required.

JOB SKILLS AND REQUIREMENTS

• Strong effective communicator in writing business presentations and interpersonal communication.
• Highly developed, demonstrated teamwork skills.
• Demonstrates a high degree of confidentiality in interpersonal interaction.
• Demonstrated ability to market and sell products/services.
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution while remaining cost-sensitive.
• Demonstrated commitment to evidence-based, measurable health products, services, and activities.
• Demonstrated ability to see the big picture and provide useful and strategic advice and input across the company and on the senior executive team.

PROFESSIONAL QUALIFICATIONS

• ACII/AIIK
• Member of a relevant professional industry-related body

EXPERIENCE

• At least 10 years of relevant experience with at least 4 years of managerial experience 
• Experience supervising and managing professional staff
• Experience as a trusted resource as a member of a senior-level executive team
• Direct responsibility for the P&L with experience in managing costs and driving operational efficiencies

• Familiarity and skill with the use of IT and analytics.