Marketing and Communication Specialist at HydroIQ

What You’ll Do:

• Campaign Management: Develop and execute marketing campaigns to promote the Snap App and SmartBilling portal.
• Sales Funnel Creation: Design and implement a strategic funnel to convert leads into paying customers.
• Customer Engagement: Enhance customer satisfaction and facilitate the transition to our digital solutions.
• Implementation Support: Oversee the roll-out of the Snap App and SmartBilling portal, including training for meter reader agents and providing support.
• Data-Driven Insights: Analyze customer feedback and usage data to refine strategies and tools.
• Communication Planning: Develop and execute communication strategies that align with our marketing goals.
• External Communications: Manage media relations, press releases, and strategic messaging to enhance HydroIQ's public image.
• Media Relations: Build and maintain relationships with media outlets to increase brand visibility.
• Daily Operations: Handle customer inquiries, manage marketing materials, and coordinate with internal teams.

What You’ll Bring:

• Experience in marketing and communication, with a focus on both areas.
• Expertise in building and optimising sales funnels.
• Proficiency with digital tools and platforms.
• Strong communication and interpersonal skills.
• A passion for innovation and improving water management solutions.

Why HydroIQ?

• Be part of a forward-thinking team making a significant impact in Kenya. Enjoy a hybrid remote work setup and opportunities for career growth and development.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in marketing and communication roles, preferably in the tech or utility sectors.
• Strong understanding of digital marketing tools and platforms.
• Demonstrated ability to create and manage successful marketing campaigns.
• Experience with CRM systems and marketing automation software.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience in media relations and strategic messaging.
• Ability to work independently and as part of a remote team.