Sales and Marketing Manager – Hospitality at Corporate Staffing

Key Responsibilities                  

• Establish sales goals and objectives to achieve departmental targets.
• Develop and implement the annual marketing plan, coordinating marketing activities and annual sales and promotion programs.
• Ensure the achievement of the hotel’s vision, mission, and goals, resulting in outstanding customer service.
• Develop customer base and market segmentation to meet target sales forecasts and budgets.
• Manage day-to-day sales activities, including supervising sales teams and overseeing shift management to ensure operational efficiency.
• Conduct market research, monitor competitor activities, and identify opportunities for growth and market penetration.
• Utilize data-driven insights to create and execute effective marketing campaigns, promotions, and pricing strategies.
• Collaborate with internal stakeholders to ensure alignment of sales and marketing strategies with overall business goals.
• Analyze market trends and customer needs to tailor product offerings and maximize profitability.
• Build and maintain strong relationships with key clients and partners to enhance business opportunities and customer satisfaction.
• Collaborate with departmental heads to develop new revenue-increasing ideas.
• Regularly attend departmental meetings to address guest-related issues.
• Submit monthly sales promotion reports, competitive pricing analysis, plans for the upcoming month, and sales analysis reports.
• Participate in regional and international trade shows and exhibitions as needed.
• Conduct periodic target reviews and performance appraisals in alignment with the organization’s budget.
• Set clear targets for all sales team members and review these targets weekly, communicating performance to the team.
• Ensure each sales team member has a segmented market.
• Maximize sales calls to achieve optimal yields.
• Stay informed about competitors through benchmarking.
• Ensure maximum visibility of the hotel in the market.
• Conduct sales meetings and report to the General Manager.
• Coordinate all sales activities.
• Engage the sales team in team-building activities to gather feedback.
• Lead and maintain a highly motivated team.

Qualifications and skills

• A degree in Sales and Marketing from a reputable institution
• Minimum five (5) years of experience in a similar role within a 5-star hotel, with a preference for international experience outside of Kenya.
• Proven experience in digital marketing strategies and implementation
• Strong analytical skills for sales data interpretation and decision-making
• Effective communication skills with the ability to influence and negotiate
• Demonstrated leadership capabilities to motivate and manage a team towards achieving goals
• Strategic planning abilities to develop and execute comprehensive marketing plans