Senior Content Creator at Cigna

Creative Content Creator with copywriting skills

• As a content creator, you will be responsible to coordinate and execute the internal communication calendar for Cigna Healthcare’s International Health Delivery Services (IHDS) unit and support the creation of and follow-up on communication campaigns towards internal and external stakeholders. The role is to design and deliver compelling business communications and community engagement activities.
• You’ll work closely with the team, functional leads, office leads and HR teams in an international context, to define, plan and execute campaigns and develop content. You’ll ensure these campaigns meet Legal, Compliance and Brand communication guidelines.
• You will report into the Business Communication Senior Advisor, Cigna Healthcare, International Health.

Main Responsibilities:

• Develop communication plans and a communications calendar and craft compelling messaging and content to engage our employees through a multi-channel approach: Creation and development of newsletters, project updates in the form of videos, emails, intranet updates.
• Development of communication plans and campaigns for internal change management projects, and organisational announcements.
• Coordinate a wide variety of communication activities and tactics, such as town halls, presentations, talking points, leadership messages, video content, web content, organizational announcements, and employee engagement communications, among others.
• Take ownership in keeping messaging platforms, intranet & assets up to date.
• Pitching hypotheses and ideas about how to effectively communicate with stakeholders to foster engagement and (employer) brand favourability.
• Writing and editing content and communications for internal communication activities.
• Writing organisational messages and work with dispatch team to publish and distribute on the appropriate channels
• Actively seek compelling stories that underpin our people strategy and corporate responsibility agenda
• Support with developing high-quality, accurate communications materials for various audiences, such as PR releases, newsletters, presentations, speeches, talking points, organizational announcements, collateral material, multimedia (video / audio / social), and web content and stories.
• Ensure deadlines are met and consistent, appropriate processes are followed to obtain final approvals from subject matter experts, project leaders and compliance/legal team.
• Work with external agencies: briefing, follow-up, performance & budget management
• Monitor and evaluate efficacy of strategies and tactics for continuous improvement, with clear KPIs to demonstrate ROI of internal communication activities.

Competencies required:

• Strong project and event management skills, developing detailed project plans and schedules.
• Experience in identifying the relationship between business and communication objectives.
• Strong writing and editing skills (native English); ability to write for a variety of audiences across multiple communication channels/vehicles, including print, online, broadcast and social media.
• Creative skills: understand power of format and storytelling, PowerPoint design, video messaging tactics
• Ability to translate highly complex, technical content into concise, impactful, easy-to-understand, compelling stories.
• Critical mindset: able to identify and formulate opportunities for improvement
• Strong verbal communications
• Proactive self-starter who can jump into virtually any scenario – including navigating ambiguity – demonstrating good judgment as well as tact and discretion to work with Cigna employees at all levels.
• Comfortable working in a hybrid working environment.
• Experience of working in an international matrix structure is a plus. Affinity with financial services or healthcare preferred but not essential.