Social Media Specialist at Prestige Bluestar Holdings Ltd

Job Responsibilities:

• Develop and implement effective social media strategies for Facebook, Instagram, TikTok, and LinkedIn to increase brand awareness and customer engagement.
• Create, curate, and manage high-quality, engaging content (posts, stories, videos, reels, etc.) for all platforms that align with our brand’s voice.
• Manage the day-to-day handling of social media channels, posting content, responding to comments, and engaging with followers.
• Monitor, analyze, and report on performance metrics (engagement, reach, impressions, etc.) for each platform and adjust strategies accordingly.
• Plan and execute paid social media advertising campaigns across platforms to reach target audiences and achieve business objectives.
• Collaborate with internal teams, including marketing and design, to ensure consistent messaging and branding.
• Stay up-to-date with the latest social media trends, platform updates, and industry best practices to keep our strategies fresh and competitive.
• Develop and manage partnerships with influencers and other brands where necessary.
• Support customer service efforts by addressing inquiries and feedback on social media promptly.

Qualifications:

• Proven experience managing multiple social media platforms, particularly Facebook, Instagram, TikTok, and LinkedIn.
• Strong understanding of social media metrics, analytics tools, and paid advertising on each platform.
• Excellent copywriting, communication, and content creation skills, including knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
• Ability to create engaging short-form video content, especially for TikTok and Instagram Reels.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Experience in running and optimizing paid advertising campaigns.
• Passion for social media and staying on top of emerging trends.

Preferred Skills:

• Experience working in service industries such as cleaning, design, or property care.
• Knowledge of influencer marketing.
• Familiarity with social media management tools like Hootsuite, Sprout Social, or Buffer.