Jobs at Absa Bank Limited

Job Summary

• To provide specialist advise and support in the generation and provision of reliable business intelligence to support key deliverables and informed decision making, through the execution of predefined objectives as per agreed SOPs.

Job Description
Business Intelligence Analyst
Job Summary

• The role holder is responsible for making use of tools to analyse data and report on business operations. The holder will be required to engage with business teams regularly to identify and document requirements on opportunities for automation through better use of data and analytics. The role holder will also be required to use low code analytics tools to create quick solutions centred around organisational data and deliver self-service solutions for business users.

Key Accountabilities

• Engage business stakeholders to understand business requirements, create and validate use cases, user stories and wireframes.
• Participate in business initiatives to provide insights on opportunities for automation and enhanced data use.
• Prepare project plans to support analytics and automation projects.
• Manage business intelligence projects using agile to deliver value to stakeholders.
• Create, maintain, and use low code data tools to respond to business ad-hoc data requests.
• Assess, respond, and log cases assigned to them by the data Helpdesk from time to time.
• Design and refine reports and dashboards to solve business use cases using bank approved low code solutions.
• Develop data collection tools using PowerApps, Sharepoint and other development platforms standardise ingestion of data in support of data led business solution.
• Work with Developers to create and maintain complex analytics solutions by providing clear business requirements and rallying stakeholders to test and approve results.
• Develop and maintain documentation/manuals on reports, dashboards, and portals.
• Carry out regular user training to enable users extract insights from data solutions.
• Train business power users on basic data visualisation and data literacy skills for no code solutions.
• Develop training solutions for end users and junior analysts on use of BI tools and solutions.
• Undertake research and development and actively challenge status quo with ideas to improve operations and existing solutions deployed by colleagues.
• Identify and escalate data quality issues to the governance team for action.

Preferred Qualification

• Bachelor’s degree in IT, technology, data science, business analytics or math focused fields is preferred (or equivalent on-the-job experience and personal analytics projects).

Preferred Experience

• Minimum 1-3 years technical experience
• Experience in working within a complex organisation with multiple stakeholders.

Knowledge & Skills

• Strong analytical and diagnostic skills with focus on financial sector
• Strong presentation and communication skills
• Great interpersonal skills and ability to work remotely.
• Strong experience in working within a large complex organisation with multiple stakeholders.
• Knowledge of technology project management tools such as JIRA, Planner, Azure DevOps
• Application Deadline – 23rd May 2024***

Education

• Further Education and Training Certificate (FETC): Physical, Mathematical, Computer and Life Sciences (Required)

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Job Summary

• This role is responsible for developing, implementing, and executing strategic marketing plans and programmes, to meet the brand and business objectives.
• The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).
• They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.
• The role holder will set budgets for marketing programmes and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.
• They will provide relevant marketing insight and input in cross-functional business project teams.

Job Description
Marketing Manager
Job Purpose

• This role is responsible for developing, implementing, and executing strategic marketing plans and programmes, to meet the brand and business objectives.
• The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).
• They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.
• The role holder will set budgets for marketing programmes and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.
• They will provide relevant marketing insight and input in cross-functional business project teams.

Key Accountabilities
Design and Implementation of Marketing Strategies - 40%

• Participate in the development of Go-To- Market (GTM) plans aligned to overall MCR strategy as well as brand and business objectives
• Engage with the Business Units and obtain relevant information to input into the GTM design
• Gather necessary insights regarding target markets and utilise the information to enhance the business strategies or influence decisions and opportunities
• In collaboration with the MCR Communications team, drive integrated marketing planning including internal and external communication
• Continuously review the marketing plans to ensure a relevant fit with current business strategy
• Plan tactics, in terms of timing, and organise resources to be engaged in accordance with the GTM roll out plans
• Manage efficient employment of financial and human resources with emphasis on maximising Return on Marketing Investment (ROMI) principles as dictated by the company strategy
• Commission market research / assessment with the objective to identify marketing opportunities and constraints, influence product development and evaluate effectiveness of marketing strategies
• Present research findings to Business Units and other key stakeholders responsible for executing on business strategy
• Manage effective marketing governance and related operational risks through mapping the marketing process in consultation with the Business Unit
• Influence development of compelling creative to bring the brand purpose and proof-points to life
• Manage the digital marketing activation on all campaigns and programmes
• Follow the day-to-day processes in MCR Kenya.

Operational Risk Management – 15%

• Participate in managing allocated budgets (functional & project budgets) by monitoring the payment of suppliers and producing budget reports
• Maintain close relationships with Risk, Legal and Compliance through continuous engagement and consultation and ensure compliance and adherence to set legal and compliance parameters relating to Marketing
• Participate in managing suppliers within Sourcing policy framework and manage enforcement of SLAs
• Apply the correct brand and Corporate Identity, in line with the standing Absa Group brand & CI guidelines
• Manage implementation of policies and procedures in respect to business engagement both internally and externally
• Offer guidance to the business on potential risks and how to mitigate, working on principle of pro-active management or remediate in case these risks do materialize
• Pro-actively engage call center teams ahead of public and customer engagements to ensure the brand reputation is always protected.

Integrated Campaign Management and Measurement – 20%

• Support and manage an efficient traffic function to inform marketing execution resourcing and or scheduling requirements to ensure timely delivery of campaigns
• Participate in all campaign projects affecting the relevant BU’s and drive activity through from brief to final output, working with internal clients and 3rd party agencies
• Drive process, governance, budgets, ensuring requirements are met, and monitor project finances
• In collaboration with the BU’s, build clear measurable targets into campaign plans, and ensures detailed, accurate reporting
• Jointly with product managers, own and track the delivery of set brand and business KPIs.

Channel Marketing Support – 15%

• Work with media and PR agencies in identification of appropriate marketing channels to drive initiatives and ensure efficient and optimal media mix and buy
• Ensure consistent brand messaging across all owned and paid media channels
• Partner with the relevant Business Heads and Managers to provide appropriate advice on marketing activities that will best suit their business strategy
• Collaborate with the MCR team for successful execution of channel marketing programs and activations to raise awareness and/or generate leads.

Team Development – 10%

• Share best practice and learning with colleagues and seek continuous improvement opportunities, maintaining a thorough understanding of relevant, up-to-date technical knowledge.
• Work with business teams to develop a better understanding of the business divisions and their priorities
• Act as an advocate and role model in embedding Absa Group attitudes, values, and behaviours
• Work collaboratively with colleagues to help create a highly effective function, demonstrating ‘one team’ behaviours and fostering a positive working environment
• Provide exceptional stakeholder support that builds trust in the working relationship, confidence in our expertise, and a positive reputation for the wider function
• Provide learning opportunities for junior colleagues with a view to grooming future leaders within the bank.

Technical Skills:

• A Bachelor’s Degree in Marketing, Communications, or related field
• A Master’s Degree will be an added advantage
• Accreditation from relevant professional associations will be an added advantage
• Digital marketing proficiency

Competencies:

• Deep understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies, and methodologies in marketing
• Ability to adapt to suit to changing business environment
• Customer obsessed at the core
• Third party agency management
• Leading and supervising
• Negotiation Skills
• Relating and networking
• Planning and organizing
• Business Acumen
• Results orientation
• Stakeholder engagement

Expertise and Experience:

• Minimum 6 years experience in marketing environment with at least 2 years in a middle management role either as a specialist or managing a team
• Extensive experience with third party agencies (Creative agency, Media agency, Digital and PR agencies)
• Project management
• Application Deadline – 23rd May 2024***

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)