Communications and Social Media Consultant and Light Up Hope

Scope of Work

• Develop and execute LUH’s communication and social media policy and strategy which must be compatible with the organization’s mission, vision and goals to increase brand visibility and engagement across various platforms (e.g., Facebook, X(Twitter), Instagram, LinkedIn).
• Prepare the required content for communication, social media and the LUH's website. Specifically, the content will be related to awareness raising on the impact LUH is making, internal and external communication and advocacy campaigns.
• Stay up-to-date with industry trends, best practices, and emerging technologies in social media and communication to recommend innovative approaches.
• Create compelling content including posts, graphics, videos, and other multimedia assets to communicate key messages and promote programs, events, campaigns, and initiatives.
• Take lead in writing and editing content for press releases, newsletters, website updates, and other communication materials as needed.
• Follow up and update LUH’s website blog content and social media platforms on an ongoing basis based on the projects and activities implemented.
• Provide reports on website visits and monitor and control Search Engine Optimization.
• Submit reports on the movement of visits and follow-ups by the public on LUH social media platforms.
• Report comments and questions that come from the public on social media platforms.
• Collaborate with external partners, influencers, and stakeholders to amplify our brand messaging and reach new audiences.
• Provide technical support to LUH’s staff and facilitate the process of organizing meetings and conversations organized via the Internet with partners and target groups.
• Deliver training to LUH’s staff on appropriate content (photos and videos) capture and use of social media in a way that benefits LUH as a brand.

Qualification

The Individual or firm seeking to apply should be registered with KRA and in good standing. They must demonstrate a minimum of 3 years experience in communications and social media management.

• Proven experience in managing social media platforms and implementing social media strategies for brands or organizations.
• Excellent written and verbal communication skills, with a keen eye for detail and ability to adapt tone and style for different audiences and platforms.
• Strong creativity and design skills, with proficiency in graphic design tools (e.g., Adobe Creative Suite) and video editing software.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Ability to work collaboratively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
• Knowledge of SEO principles and experience in optimizing content for search engines is a plus.
• Passion for staying abreast of digital and social media trends and technologies.
• Experience working with NGOs will be an added advantage.