Latest Job Vacancies at Equity Bank Kenya

The Position

The holder of this role will be part of a team that develops integrated digital marketing strategies. The duties of the role will include planning and managing digital marketing campaigns that promote the company's brand, products, and services on digital and social media platforms. 

Key Duties and responsibilities

•  Interface with Business and create digital campaigns and strategies that support product awareness, product uptake and acquisition.
• Coordination of end-to-end execution of digital marketing campaigns and initiatives including ideation, creation of collaterals, distribution of collaterals in various online media platforms and in multiple media formats
•  Develop, create, and manage engaging content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders.
•  Keep in line with new and emerging digital trends, marketing strategies and approaches to ensure the brand remains in touch with the online audience while delivering relevant and engaging content.
•  Measure and report performance of all digital marketing campaigns and assess against goals (KPIs and ROI) and share impact analysis reports
•  Coordinate with agency and digital media buy experts to improve marketing results.
•  Grow the brand’s influence on the online space while also increasing brand loyalty and awareness.
•  Drive traffic and business growth through digital and social media platforms
•  Coordinate online lead generation activities & campaigns
•  Plan and execute all web, SEO, email marketing, social media and display campaigns
•  Drive organic growth of websites through SEO and pay per click campaigns and evaluate important metrics that affect our website traffic, service quotas, and target audience
•  Identify trends and insights, and optimize spend and performance based on the insights
•  Research on emerging online marketing including mobile, social media, and other digital channels
•  Coordinate the design, build and maintain our social media presence
• Contribute to social media engagement and brand awareness campaigns
• Creation and execution of email-based marketing campaigns
• Prepare accurate reports on our marketing campaign’s overall performance.

Qualifications
 
Qualifications, Knowledge and Experience

• Degree in communications, marketing or relevant field
• 3 years’ experience in a similar role
• In-depth knowledge of marketing on digital and social media platforms, best practices, and digital media planning.
• Website analytics, data and sentiment analysis
• Training and certification in digital marketing an added advantage

Qualities

• Passion for brand building and creativity are very important attributes for this role
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• The candidate must have the discipline in execution and follow up of campaigns to achieve desired results
• Strong skills in online marketing, branding, social media marketing and copy writing are essential for the role

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The Position

We are looking for a dynamic, self-motivated individual with experience and skills in web content management, writing and editing for the web, intranet as well as support of other digital channels of the Bank.

Reporting to the Director Communications and working closely with the team in the Communication and Advertising Department, the role holder will be responsible for coordinating the writing, editing, and proofreading site content and will work closely with the technical, IT and InfoSec team to maintain website standards. The website management officer will also be responsible for coordinating the creation of site promotions, email newsletters and online outreach campaigns. The content officer will work closely with technical, business development and communication and advertising teams.

Key Responsibilities

• Take a lead role in the maintenance and development of the websites, intranets and other digital communications channels
• Coordinate web projects across departments
• Use SEO tactics and CMS to maximize search rankings, optimize content, and analyze user engagement
• Maintain a consistent look and feel throughout all web properties working closely with relevant teams across the Group
• Work closely with technical teams (IT, InfoSec and Dev team) to maintain site standards
• Work with a cross-departmental teams, maintain and develop the master content calendar for all web properties
• Spearhead live and online events by Group through platforms such as Facebook, LinkedIn, IG, Websites, Zoom, MS Teams etc.
• Keep current with emerging web technologies and apply the same to the Bank's web properties and ensure web-based information is archived for future needs and reference
• Track and report on all site metrics to measure effectiveness (usage, adoption, and reach), and user engagement.
• Create, coordinate, and deliver the creative content functionality of the website and intranet, microsites, etc.
• Proactively ensure website copy is current and up-do date and manage the web updating
• Work cooperatively with key team members and vendors

 Qualifications
 
Qualifications, Knowledge and Experience

• University degree in computer science or relevant field
• Advanced knowledge of content management systems HTML, database management and network systems
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Proven ability to build consensus and work effectively within a cross-departmental team
• 3 years' experience managing content and production for high traffic websites
• Passion for emerging online platforms as key business drivers

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Description

• Technical support for SIMcard manufacturing vendors.
  • Conduct sanity tests for new modules
  • Manage SIMcard input data and output data
  • Follow up technical issues raised by business
• Test SIMcard management
  • Provision and activate Test cards
  • Keep track and manage usage and misuse of test SIMcards
  • Custodian of the physical Test SIMcards
• Technical support for BSS system.
  • Technical support for BSS system changes
  • Manage BSS UAT
• Technical support and contact person for Equitel partners
  • Airtel –Equitel Network support
  • Effortel – BSS support
• Technical/UAT support for SMS tools i.e.
  • Bulk SMS tools
• Technical support for Equitel shortcodes.
  • *100#
  • *544#
  • *740#
• The resource can also act as the 1st Technical touchpoint in PRSP (SMS and USSD shortcodes) configuration in UAT to improve efficiency. 
  • Guide PRSPs on how to integrate to Equitel USSD/SMS gateways
  • Configure/Create them on USSD/SMS user interface

 
Qualifications

• Understands Equitel SIMcard features well
• Understands Equitel partners
• Has Technical background or interested in learning simple technical roles
• Can follow up issues to closure
• Flexible
• Good interpersonal skills
• Bachelors Degree

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Description 

• Lead and manage the development of VAS product and marketing plans for new product launches and promotions to achieve company revenue goals and acquire loyal subscribers base through attractive and sticky service offers.
• Manage the day-to-day operation of VAS business including new content introduction and enhancement of existing service features.
• Define the product strategy and roadmap for VAS services, involving product lifecycle from planning to execution in support of the organization’s vision and objectives.
• Work closely with marketing teams & partners to promote services, including launching new products, and creating marketing materials to be ready to go to market.
• Perform frequent healthy testing to ensure service’s stability & accurate charging to end-users.
• Be a contact point for all VAS-related complaints & queries.
• Manage and analyze competitive and customer impacts on services and business within the portfolio.
• Perform regular reporting to relevant parties & other tasks as required by superior.

 
Qualifications

• University degree from a well-recognized university
• Minimum 2 years’ experience in business development, telecommunications industry
• Proven ability to analyze complex business issues and identify, design and implement effective practical recommendations
• Able to operate in a performance driven organization
• Good planning and organizational skills  
• Naturally inquisitive & insightful. A business builder
• The ability to work calmly under pressure, with minimum supervision,
• High tolerance for work in a rapidly evolving work environment (adaptability)