Openings at Binance

Responsibilities:

• Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Manage new media partnerships end-to-end to drive measurable growth;
• Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance;
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

Requirements:

• Bachelor's Degree in Arts or Communications, or any other related field;
• Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation;
• Proven marketing management experience with strong ownership and emotional intelligence;
• Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter);
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures;
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible;
• Business level fluency in English and native level fluency in the designated local language;
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done.

go to method of application »

Job Responsibilities:

• Grow and manage our local online and offline communities via various social platforms
• Assist with Binance Angels recruitment and bonding
• Brainstorm, implement, and facilitate online/offline events, meet-ups and concepts
• Develop/maintain relationships with community leaders
• Increase reach, engagement and conversion through social media and content marketing strategies
• Develop/maintain collaboration with crypto communities/channels
• Produce unique content for social media (Telegram, FB, YouTube, Instagram, Tik Tok)
• Manage educational component of our Campus Ambassador Program
• Identify additional avenues to build community, KOL/ Affiliates Management

Job Requirements:

• Based in Kenya and understanding of local market
• Proven community management experience with strong ownership and emotional intelligence
• Strong execution and coordination skills
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media : Instagram, Facebook)
• Experience in managing online/offline events
• Proven track record in managing and engaging communities via Telegram or similar channels
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Ability to multitask with great time management skills needed
• Likes to educate and empower