Senior Manager - Marketing (Global, OTx) at Shalina Healthcare

What to expect:

• Contribute to AOP process by creating brand plans in-line with the overall marketing strategy and business performance targets.
• Ideate and implement creative promotional campaigns to boost brand/ portfolio performance.
• Oversee implementation, marketing support and track performance against plan for assigned brands/ portfolio globally by influencing relevant stakeholders.
• Support the identification of new products for the relevant therapy area and own the launch of assigned new products against defined measures of success.
• Collate, analyze and report markets insights for assigned brand/ products to stakeholders.
• Monitor consumer/ customer/ market needs, competition and performance for assigned brands/ portfolio to proactively enable appropriate support from country marketing teams.
• Design and supervise product training programs conducted regionally for field force to improve field force effectiveness for assigned brands.
• Lead vendor management activities such as managing existing relationships, identifying new vendors, assess bids, negotiations, etc. for marketing campaigns.
• Generate insights based on primary/ secondary sales data to present monthly dashboard reports to stakeholders.
• Collaborate with other functions such as medical affairs, supply chain, finance, regulatory etc. as needed to create synergy.

Essential qualifications, experience and skills:

• Bachelor’s degree specializing in Pharmacy/ Life Sciences and Master’s degree in Marketing.
• 12- 15 years’ experience within a multi-country, matrix pharmaceutical company, ideally within the OTx environment.
• Ability to succeed in a high impact & influence individual contributor role.
• Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders.
• Strong personal credibility and interpersonal skills with the ability to build trusted relationships with senior business leaders and teams alike.
• Strong collaboration skills to partner with functional teams, agency partners and business teams.
• Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.