Vacancies at Gulf African Bank

Job purpose

The role is responsible for formulating and driving execution of Retail and Commercial Banking Products aimed at maximizing growth, market share & profitability. The product portfolios encompass all SME products, Personal Unsecured Facilities, Credit Cards, Personal Secured Facilities (Mortgages & Facilities against Collat Accounts, Deposits & Employee Banking.

Key Responsibilities

• Develop and execute segmentled product management & portfolio optimization strategies in Retail and Commercial Banking Products to achieve the goal of maximizing Product Contribution.
• Work closely with the Team to build business development and engagement model with external business partners critical to strengthening product offering value proposition and revenue growth of product portfolio.
• Manage & optimize portfolio risks in conjunction with the business teams and Risk department.
• Manage and maintain the development of strong and differentiated product propositions for R and Commercial Facilities and Deposit propositions for both SME and Personal Banking segments
• Manage development of suitable customer value propositions to ensure sustained competitive advantage on a continuous basis for SME, Individual mass market, emerging affluent and affluent customers
• Derive insights to competitor strategies and take proactive steps to protect the Bank’s market share
• Ensure the implementation of appropriate systems and operational procedures to support sale
• Support launch and deployment of new and innovative products ensuring that the expected returns are achieved
• Continuous review of existing products to ensure that any tweaks are made or those that are non-value adding are retired/ refreshed
• Through regular trainings, align the frontline teams to focus on selling the right products and CVPs to clients
• Selectively broaden product offerings to maximize “Share of Wallet” for Retail and Commercial customers
• Drive the system towards service quality standards in an efficient operation where risks are we process re-engineering)
• Plan and implement long and short-term direct and indirect promotions and account management strategies to perform different types of sales programs/campaigns to achieve the and segments
• Champion the evaluation and maintenance of credit approval criteria so as to maximize custom balanced against credit risks and NPLs
• Drive the product alignment activity for the Products in line with the overall plan. innovate and new offerings on need basis
• Conduct competitor analysis to ensure profitability of Retail and Commercial business is optimized
• Develop service delivery agreements and ensure compliance to set TAT for different products and processes for Retail and Commercial banking

Knowledge and experience

• Business related degree from a recognized university.
• At least 5 years’ experience in Product development and management
• Track record of successful implementation of product variants and innovative customer offerin
• Experience in running a large portfolio of products and segments
• Experience in business planning relating to sales, distribution and service
• In-depth knowledge of Retail and Commercial banking products (SME and Personal Banking)
• Advanced knowledge of the Microsoft Office suite, knowledge of SQL an added advantage.
• Good presentation and data analytical skills
• Strong communication and negotiation skills with the ability to influence outcomes
• Ability to manage and implement change initiatives
• Strong inter-personal skills and leadership ability

go to method of application »

Job Purpose

Create, develop, and execute strategies for the High Net Worth segment with the aim of creating a compelling value proposition to target the affluent customer segment.

Key Responsibilities
Strategic

• Design, formulate and execute segment growth strategies and marketing programs to drive segment revenue (P&L) and business performance
• Formulate a compelling value proposition targeting High Net Worth (HNW) customers that attracts new customers and retains existing ones
• Design products based on identified customer needs, formulate tactical business plans to package product offer to grow segment base, enhance customer engagement and work closely with internal stakeholders to launch them
• Explore the potential of the market and generate new ideas to enhance customer experience to maximize business opportunities
• Acquire and retain new clients and ensure maximum product utilization to meet customer needs Grow a quality portfolio
• Closely monitor market developments to identify opportunities and threats and device courses of action
• Develop strong partnerships with key stakeholders to drive strategy and buy-in that will lead to successful implementation of programs
• Put in place the metrics needed to ensure performance of programs are closely monitored by employing data for program & product analysis and “next steps” planning.
• Ensure clients are satisfied and collate feedback to inform continuous improvement;
• Lead, manage and coach the HNW team to enhance the team capabilities and achievement of goals.
• Design training programs for the Team to better serve the Affluent and HNW market
• Uphold the Bank’s philosophy by ensuring adherence to the Company’s vision, mission and business

Required:

• Business related degree
• Master’s degree in business
• Marketing accreditation
• 12 years’ experience in Banking with atleast 3 years leading the HNW segment
• Experience of working in the Banking industry and Kenya

Job specific competencies

• Experience in customer acquisition and retention
• Understand HNW customers via formal and informal research and develop offers and recommend relevant marketing mix
• Strong project management and excellent stakeholder management skills (required)
• Strong investment knowledge e.g. funds, estate planning (preferred)
• Product management experience (preferred)
• Have good relationship management skills and be meticulous paying attention to details, and able to perform under pressure
• Solid marketing background with good knowledge in wealth products is definitely an advantage
• Self-motivated and excellent in digital project management skills.

Personal Attributes

• High levels of professionalism, honest with impeccable integrity (high ethical standards)
• Proactive, result-oriented, with can-do attitude and capacity to think out of the box
• Dynamic, enthusiastic, results oriented individual with excellent communication and social skills
• Possessing strong organizing, planning and integration skills
• Proven ability to build strong, cohesive partnerships with the customer, business, operations, technology and other key stakeholders and work effectively in a collaborative and dynamic organization
• Have a high sense of diplomacy, accuracy, attention for detail and with strong analytical ability
• Strong business sense, sound leadership and communication skills.