Consultant: Social Behaviour Change Communication Strategy at SNV Netherlands Development Organisation

CONSULTANCY SERVICE DESCRIPTION:

1.    Objective:

The objectives of the consultancy services is to develop a SBCC strategy that addresses identified norms that are disempowering women in agriculture and renewable sectors in Samburu, Marsabit, Isiolo, Laikipia, Baringo, Makueni, Kitui and Narok counties. These norms are i) heavy workload, ii) control over use of income and iii) access to and decision over credit. The SBCC will provide a comprehensive approach that responds to audience needs and the context of the challenge(s) to be addressed, it will develop a memorable identity and theme for all messages and activities, and outlines plans for implementation, monitoring and evaluation.

Specifically the SBCC will aim at:

• Changing or positively influencing social norms in support of long-term, sustainable behaviour change at the household and community  level
• Fostering long-term, normative shifts in behaviour in support of increasing the practice of gender equitable norms
• Enhance awareness amongst men and women at household level and on a wide scale, the community, regarding gender norms and practices inhibiting gender equality.
• Challenge and promote positive change towards the identified gender norms, values and practices among target groups (men and women at households and community, traditional leaders and other local leaders), leading to informed decision-making, modified behaviour, and acceptance of gender equitable norms.
• Stimulate community dialogue and action towards behaviour shift and sustained acceptance and practice of gender equitable norms at community level in order to advance women economic empowerment.  

2.    Scope of work 

Specifically the scope of work is as follows;

a)    Develop SBCC strategy. This shall among other things include:

• Use of the studies already undertaken to gain a deeper understanding of the SBCC challenges to be addressed and of the social and behavioural drivers that facilitate or act as barriers to uptake of desired behaviour(s). This will include:
  • Learning about those affected and their perceived needs
  • Understanding social and cultural norms that may affect the challenge
  • Identifying communication resources and existing capacity
  • Identifying potential constraints on and facilitators for individual and collective change. If needed, and after consultation with SNV, the consultant will conduct additional formative research.

b)      Design the Strategy incorporating the information gathered to develop a strategic plan for reaching project objectives while positioning the strategy to create a distinctive and attractive image, a perpetual foothold in the minds of the audience. This means that SBCC should be able to stand out from other challenges, be appealing and persuasive, clear and concise to avoid confusion and misunderstanding

c)      Developing the Communication Strategy, which includes information from the situation analysis, communication objectives, audience segmentation, program approaches (strategic approaches – mix of tools, channels, vehicles, and media which will convey and mutually reinforce messages), a work plan, and a plan for monitoring and evaluation.

d)    Pre testing of messages, tools and materials for different media/ target audience, with selected audience

(All messages, tools and materials will be pre-tested according to agreed protocol. The messages, tools and materials may need to be modified/ improved periodically based on review/ monitoring reports) 

e)    Customization the SBCC for use by TOTs for further training of more facilitators and for facilitators to use them to facilitate household and community dialogues.

f)    Conduct a TOT training for facilitators drawn from CBOs, FBOs, traditional leaders, NGOs, youth groups for effective planning, implementation and monitoring of SBCC at household and community levels.

e)    Set up simple and effective M&E systems, processes in accordance with the SNV M&E framework to monitor the quantity, quality and effectiveness of messages, tools, materials and activities. This will include: post-test of messages, tools and materials for constant improvement.

f)    Technical back stopping in one county for a maximum of 4 days during implementation of SBCC. 

3.    Methodology - is to be developed and specified by the consultants and will cover among other areas;

1. Inception meeting and report; select and detail the approach and tools for collecting the information, designing messages and tools. Indicate the rationale and expected results
2. Desk/literature review: of gender analysis study, KAP study and SNV SBCC guideline.
3. Field work: to gather information, pre-test messages and tools etc in 5 counties.
4. Development of SBCC strategy
5. Customization and finalization of SBCC implementation guideline.

4.    Deliverables

a)    A comprehensive SBCC strategy (in soft copy) addressing the priority gender norms in this TORs and the scope of work above.

b)    All messages, tools and materials. These to be shared as draft (including infotainment scripts, visuals, TV/radio scripts, training modules, tool kits, etc.) prior to pre-test and subsequently as final prototypes along with pre-test reports.

c)     A customised SNV’s SBCC implementation user guide for gender norms advocacy addressing the priority gender norms.

d)    Report describing the simple and effective M&E systems, processes instituted at household and community level in accordance with the SNV EOWE overall project M&E framework.

e)    Monitoring report for the county supported in implementation. 

5.    Qualifications, skills and experience required:

• Firm or consultant with relevant technical knowledge, skills and extensive work experience in: designing SBCC strategy, messages, tools and materials, plans including media plans, as well as in capacity building, implementation including media buying and M&E,
• Extensive understanding of gender and development issues
• A mix of expertise and experience of more than 5 year in communication, advocacy and gender equality and women's economic  empowerment.
• Experience in undertaking similar work local (community) level experience;
• Excellent writing and reporting skills.

6.    Requirements

Interested consultants are requested to submit their proposals which should contain the following:

• Technical Proposal;
  • Interpretation and understanding of the terms of reference
  • Capability statement (Profiles of the team members demonstrating their academic and professional qualifications and experiences in similar work profiles of the team members are to be included).
  • Methodology and approaches
  • References from previous clients
  • Gantt chart with a fixed delivery time
  • Financial proposal – fixed budget
    • Professional fees
    • Disbursements (Please note that, in line with SNV policy, all activity costs (e.g. workshops, meetings) including travel/DSA costs will be paid directly by SNV)

7.    How to apply

Interested consultants to submit their technical and financial proposals demonstrating their ability to deliver on this assignment based on their qualifications and experience. Detailed proposals should be emailed to kenya@snvworld.org citing ‘EOWE SBCC strategy; on the subject line of the email by 2nd December, 2016.

8.    Assignment duration

This assignment is expected to take no more than 30 man days 10th Dec 2016 to 30th Jan 2017