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Microsoft Corporation (commonly referred to as Microsoft or MS) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operatin...
Purpose:
The Subsidiary BG Lead (BG Lead) has end-to-end accountability for the BG business in the local market or Area including planning, execution and governance. This includes revenue, scorecard, share dashboard accountabilities and goals, as well as playing a leadership role within the subsidiary including participating in Extended Leadership meetings. The BG Lead also should participate in planning and governance processes, provide data and insights to support and drive effective business prioritization and decision-making to achieve the BG’s business goals.
The BG Lead is responsible for close cross-group collaboration across segments ensuring local execution of strategies and tactics to further drive the business. An important role of the BG Lead is building deep audience insight, including understanding audience segmentation, - attitudes and - purchase behaviors. Based on these insights the BG Lead is responsible to build local relevant customer offers and co-marketing partnerships at the same time integrate into the commercial and consumer sales motions. They are the ambassador for the product brand in the local market or Area and are responsible for overseeing and managing the investments in BG broad marketing and digital media outreach initiatives.
The BG Lead is expected to have a deep understanding of the products, go-to-market strategies, competitive landscape, local business opportunity and climate in their local market or Area. The BG Lead is the local spokesperson externally and internally for the products in the subsidiary. Finally, the BG Lead is on point for reporting back to Corp on the success metrics (scorecard) as part of the rhythm of the business process.
Experiences required: Key experiences, skills & Knowledge:
Experience
Skills & Knowledge
Key responsibilities:
Rhythm of the Business (30% of time)
Product Evangelism (30% of time)
Program/Campaign Execution (15% of time)
Education:
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