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East African Breweries Limited (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company. With breweries, distilleries, support industries and a distribution network across ...
This role is located within the Demand Sales business. The Commercial Assets Coordinator is critical to the overall KBL short, medium and long term strategy in developing and driving our trade strategy and operational excellence within retail outlets and distributors.
The job holder works closely with the Trade Management, Trade Development Representative, Divisional Trade Execution Managers, Divisional Performance Managers, Area Business Development Manager and Divisional Sales Manager.
Market Complexity:
KBL demand has 97% volume share of beer market and 52% volume share for Spirits. KBL demand is the No.1 FMCG Company in Kenya and also markets UDV brands. KBL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Kenyan alcohol market is key to KBL delivery of both volume growth and market share.
Leadership Responsibilities:
Purpose of Role:
TOP 3-5 Accountabilities:
Qualifications and Experience Required:
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