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Fairtrade International is an internationally recognized, non-profit organization that works to secure fairer trade terms so that farmers and workers in developing countries can invest in a better future for themselves and their communities. Our global team works to directly connect producers and consumers and promote fairer trading conditions and sustain...
FAIRTRADE AFRICA PURPOSE: To improve the socio-economic conditions of African Fairtrade producers through increased access to better trading conditions.
REPORTING LINES
Post holder reports to: Director
Staff reporting to this post: None
BUDGET RESPONSIBILITY: Yes
Main Purpose of Job
To support and facilitate the fulfilment of FTA strategy implementation through the development and implementation of appropriate marketing, brand and partnership strategies and plans that enable the empowerment, participation and beneficiation of Fairtrade certified farmers and workers through trade, with a focus on South to South trade and value addition.
Key Performance Areas
MAPPING
Producers have started to process and add value to their certified products as well as alternative products for the local markets. Mapping of what is being done where needs to be done as a first step
Key Deliverables:
BRANDING
Key Deliverables:
Current Model
New Model
Develop a Fee for Service model for Fairtrade Africa, where the brand is producer owned, vis a vis a brand that is not.
Key Deliverables:
CONSUMER MESSAGING
Understanding what resonates with the African consumer and being aware that different markets need a different message
Key Deliverables:
PARTNERSHIPS
Key Deliverables:
Trade Fairs and Events
Key Deliverables:
Skills and Knowledge Job Demands
Minimum Academic Requirement
Bachelor’s Degree. Master’s Degree in marketing, agri-business, social sciences or other related Masters programme.
Minimum Years of Relevant Experience
At least 5 years’ experience in marketing and/or social development in a similar environment
Knowledge of Systems and Procedures
Communication demands and Competencies
This job description is intended as a guide and should not be viewed as an inflexible specification as it may be varied from time to time in the light of strategic developments following discussion with the post holder. The post holder will be expected to work to agreed objectives, which should facilitate achievements of the key responsibilities in accordance with the Performance Review Process.
Applications will only be considered if submitted on this form. Please do not send CVs. Send all applications to recruitment@fairtradeafrica.net Completed applications should be saved in the applicant’s name, and the position Communication Officer ECAN. If you have any queries, please call +254202721930 and ask to speak to a member of the HR team. Qualified applicants will be subjected to background checks as condition of employment.
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