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Mastercard is a leading global payments & technology company that connects consumers, businesses, merchants, issuers & governments around the world.
The mission of Worldwide Marketing and Communication is to build the brand, fuel the business and advance sustainable competitive advantage. The main responsibilities of the role are:
To create, drive and deliver an integrated marketing and communications strategy for the entire Sub Saharan Africa Division that drives Mastercard’s business performance of 30%+ CAGR , a growth ambition of 3X in revenues and share in 5 years and significantly increasing brand salience and reputation.
Ensure optimal allocation and prioritization of budgets and people resources in order to deliver the business and brand KPIs of the Sub Saharan Africa Division / MEA Region.
To ensuring marketing and communication resources and investments dedicated to efforts that are both relevant locally and in alignment with regional/global priorities/strategies/KPIs
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