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Founded in 2013, BitPesa provides wholesale cryptocurrency liquidity for individuals and institutions across Africa. In addition to fast settlement and number of currency options, BitPesa also boasts state-of-the-art security and the deepest liquidity of any African exchange. Having traded over half a billion dollars, BitPesa was the first blockchain company to be licensed by the UK's Financial Conduct Authority and follows stringent KYC practices.
Job Summary
As the Demand Generation Manager, you will be responsible for generating interest and leads at the top of the funnel in a multi-channel strategy. We’re looking for a data-driven experimenter willing to work intimately with our sales team and the head of marketing to help define and refine programs that target, nurture, and interest our target market. The purpose is to use marketing to accelerate the development of the sales pipeline. Responsible for balancing the company’s account-based marketing initiative with the broader strategy, management, and execution of our outbound marketing campaigns, the ideal candidate will understand or is interested in implementing best practices and processes for lead generation, target marketing, and end-to-end buyer’s journey analysis. This role is expected to build and refine marketing programs, making adjustments based on A/B testing, campaign results, and team feedback.
We are accepting applications from Nairobi, Kenya and Lagos, Nigeria
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