Marketing Coordinator at Victoria Court

Details:

Essential Duties and Responsibilities

• Manage and coordinate all marketing, advertising and promotional materials and related activities.
• Conduct market research to determine market requirements for existing and future products.
• Analysis of customer research, current market conditions and competitor information.
• Develop and implement marketing plans and projects for new and existing products.
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine, manage and deliver marketing activities within the agreed marketing budget
• Design and develop marketing materials including advertisements and brochures / fliers /banners / including in-house ie computer screen savers, pull ups, window adverts
• Liaise and correspond with outside vendors and suppliers for marketing and advertising materials
• Monitor production & oversee distribution of marketing materials
• Draft press and media releases when required
• Prepare and conduct product presentations to management
• Help plan, coordinate and participate in marketing events
• Prepare and execute direct and online marketing campaigns
• Update company website and social media tools
• Monitor competitive activity and market trends and report to the management
• Maintain customer information via marketing database – emails, business cards,
• Track, coordinate and assemble data to measure outcomes of marketing programs

Qualifications, Skills and Knowledge

• Bachelor's degree or equivalent
• Customer service, marketing or sales experience
• Understanding of the principles of marketing
• Knowledge of marketing tools and techniques