Digital Marketing Associate at Flexi-Personnel

Responsibilities

Digital Marketing

• Build strategy for the respective digital marketing channel across the markets
• Manage the digital marketing budget for the respective digital marketing channel
• Optimize the performance of campaigns on a daily basis to achieve the business KPIs
• Run campaigns with strict KPI optimization (conversion rate, revenue)
• Work closely with the creative team to give feedback and guidance on the performance on creatives
• Create the monthly and yearly strategy for the respective digital marketing channel
• Create and share detailed reports as per the needs of the business.

Content creation

• Develop creative design art work for website and social platforms
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval
• Preparing mockups and presenting the same before deciding on a final design/concept.
• Creating a wide range of graphics and layouts as required from time to time.

Qualifications/education

• Bachelors the field of Marketing / IT or related field.
• Around 2-3 years in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast-paced company.
• Having managed performance-based social / search / display campaigns
• Clear demonstration of performance and business growth.
• Search/display/paid social channel experience (depending on the channel to be managed)
• Web and App Analytics
• Reporting and data visualization tools
• Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator.