Innovation Commercialisation Lead at Diageo

Overview

The Diageo Sales vision is to become the best performing most trusted and respected Consumer Packaged Goods company in the world and in every market we operate. Our goal is to be ‘winning at the moment of choice’, winning big and beating the competition. This along with putting the consumer at the heart of everything we do, will deliver sustained, mutual growth for our brands, categories, customers and partners.

Key Outcomes & KPI’s

Leadership of Innovation Commercialization

• Innovation BTL Execution KPIs are delivered
• The on-ground execution of launch plans is delivered with excellence
• ‘Best in class’ customer proposals and commercial toolkits are delivered
• Great customer insights are contributed to Innovation projects
• Market Commercial Teams and Customers are engaged to flawlessly execute our innovation launches and point of purchase marketing programmes
• Marketing and other Cross Functional Teams are engaged to ensure Innovation programmes are embedded and delivered
• Search & spin opportunities across categories are commercialised with pace and excellence

Innovation Performance

• Support the Head of Innovations to deliver the Innovation AOP
• Manage the innovation BTL activity calendar in line with the approved pipeline
• Ensure accurate forecasting for innovation brands (build bottom up as well as top down)
• Support the setting and lead ongoing tracking of KPIs
• Lead performance conversations to affect positive change and growth
• Troubleshoot issues and support interventions when needed
• Develop mitigation plans to ensure delivery of innovation AOP

Decision maker for

• Development of best in class BTL commercialization programmes by project
• Standards of execution by project

Functional capabilities for the role

Customer, Shopper and Consumer insights

• Applies powerful insights to create competitive advantage

Creates strategies that win

• Develops commercialisation strategies and plans that beat the competition

Inspires others to deliver breakthrough content & brilliant execution

• Creates clear ways of working with other functions to generate compelling solutions

Leadership capabilities for the role

Creates the conditions for people to succeed

• Builds alignment and commits to outstanding teamwork

Be authentic

• Builds and sustains trust with others through real relationships cross functionally

Constantly deliver great performance 

• Demonstrates deep personal accountability for great performance
• Stays focused on priorities and demonstrates rigour and brilliant execution

Qualifications and Experience required

• Very commercially astute and understands key commercial drivers
• Competent in P&L management
• Strong consumer and customer marketing/sales capabilities
• Excellent analytical skills
• Strong communication skills
• Engaging presentation capability
• Highly skilled in fostering commitment and creating alignment across consumer and customer agendas
• Ability to work with ambiguity and at pace with multiple projects
• Sufficient gravitas to present to and influence key customers at a senior level

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.