Kenya Digital Marketing Specialist at One Acre Fund

About the Role

You will lead Tupande's digital advertising for farmers. Farmers can now purchase quality farm products through our sales agents, at local shops, or on an app. This new role will design year-round digital advertising campaigns to promote our farmer services. You will run paid social media campaigns every 6-8 weeks.

You will report to the Kenya Head of Marketing and work with the Digital unit of the Global Communications team.

Responsibilities

• Paid Advertising: You will handle end-to-end paid campaigns on Facebook and Google Ads.
• Analytics: You will analyze campaign performance and recommend ways to improve campaigns.
• Project Management: You will maintain an annual digital advertising calendar.
• People Management: You will have one direct report in the Kenya marketing team.

Qualifications

Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

• At least three years of direct, hands-on experience managing digital ad campaigns.
• At least two years of professional digital copywriting experience for a brand or agency.
• Experience analyzing data and briefing teams on campaign performance.
• Experience managing digital advertising calendars and coordinating across teams.
• Experience working with a creative team to develop visuals assets that perform well on social media.
• Education: At a minimum, a Bachelor's degree is required for this position.
• Language: Fluency in English and Swahili is required.