Marketing Executive - Digital Marketing at Phoenix Aviation Limited

KEY RESPOSIBILITIES

• Digital Strategy Development - work in collaboration with the business development team, develop and execute digital marketing strategies aligned with the company's overall marketing objectives and target au- dience demographics.
• Content Creation and Management - Create engaging and relevant content for the company's website, social media channels, email cam- paigns, blogs, and other digital platforms.
• Social Media Management - Manage the company's social media ac- counts, including content planning, posting, monitoring, engagement, and stakeholder management.
• Search Engine Optimization (SEO) - Optimize website content, structure, and metadata to improve organic search visibility and rankings on search engine results pages (SERPs).
• Manage Paid Advertising Campaigns - Plan, execute, and optimize paid advertising campaigns on digital platforms such as Google Ads, Face- book Ads, Linkedin Ads, and other relevant channels.
• Conduct keyword research and on-page optimisation to increase web- site rankings and drive organic traffic.
• Email Marketing - Develop and execute email marketing campaigns to nurture leads, communicate with prospective clients, and engage with current clients.

QUALIFICATIONS

• Demonstrated experience in Digital Marketing and Communications and proficiency in digital marketing tools and platforms.
• Excellent communication, presentation and interpersonal skills.
• Strong understanding of digital marketing concepts such as SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.