Social Media Officer, Communications and Development Support at Tetra Tech

Position Summary

• The Social Media Officer will contribute to the full scope of strategic communication support tasks including the development and production social media management, strategy development, videography, and writing. The Officer will have an emphasis on digital and social media platforms. This position will report to the Social Media Lead and work full-time at MSI’s office in Nairobi.

Responsibilities

• Assist the Social Media Lead to develop, plan, and conduct social media campaigns on a quarterly basis.
• Draft original social media messaging and toolkits with proposed text, corresponding links, and appropriate images daily.
• Develop and maintain a list of e-newsletters, websites, blogs, and other reputable sources of content for use by colleagues.
• Work with the Social Media Lead in automation and optimization of social media performance measurement and optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, and emojis to drive visibility and engagement.
• Develop and deliver general and advanced social media training for implementing partners (IPs) and communications staff including advertising, content development, and analytics.
• Assist the Social Media Lead in setting up social media advertisements and buys within the budget and provide a return on investment for ad spend.
• Contribute to the professional presentation and execution of communications products and services and contribute to systems to track metrics/indicators.
• Produce compelling, relevant content that adheres to USAID branding and style guidelines.
• Interpret and tailor complex, technical content and make it understandable for different audiences.
• Assist the Social Media Lead in working with other Photographers and Videographers to capture human interest stories.

Qualifications

• Bachelor’s degree in a relevant field is required. Social media or digital marketing certifications are preferred.
• Minimum three years of relevant professional experience in journalism or public relations, included experience in digital technologies such as Hootsuite, Meta Ads, Twitter Ads, Brandwatch, or others is required.
• Experience working with non-governmental organizations, donors and/or agency, or mass media is preferred.
• Experience with and broad knowledge of digital websites, social networking, email, and blogging, photography, and videography to seamlessly apply to multiple scenarios is required.
• Experience working and traveling in Kenya and in-depth understanding of Kenyan culture, geography and development issues is preferred.
• Experience with non-governmental organizations, donors, and/or agency or mass media is preferred.
• Strong written and verbal fluency in English and Kiswahili is required.