Usage and Retention Executive at Equity Bank Kenya

Description

• Design and develop customized programs to achieve the desired revenue from the base
• Carry out Customer activations and campaigns
• Monitor and develop initiatives around revenue sources such as cash out, airtime and bundle purchase, person to person transfer, pay bills, loans, savings, and cash out
• Design, manage, analyse programs and offers to create stickiness of the base to the network and reduce churn
• Design and roll out targeted promotion for inactive users to engage on products on the network
• Collate and present data that aids management in understanding revenue trends, product performance and customer activity as inputs for business decision making
• Analyse and report campaign results to the business unpacking all variances against target.
• Report projections on business growth as impacted by customer trends on existing and new products
• Report on resource allocation, budget spend and execution for brand, above the line initiatives, trade marketing designs and execution within given guidelines.

Qualifications

• Bachelor’s degree
• 1 year of experience in administration
• 2 years of experience from financial and or telecommunications will be an advantage

Closing Date
Jun 18, 2023