Openings at Rose Avenue Group

About the job

• To acquire profitable new life business and retain existing accounts in order to increase business in Agribusiness / pharmaceutical (Health) sector/ public sector/ Education sector. and achieve profitable growth of business in accordance with targets set and criteria formulated by the Agency. The role will drive business growth through identifying business opportunities on existing bank customers, new to bank customers through cross sell initiative.

PRIMARY RESPONSIBILITIES:

• Business Promotion and Development
• Coordinating marketing efforts to ensure that new business targets are met.
• Handling new business enquiries; coordinating new business quotation process; and following up quotations with clients/branches.
• Proposing to Management measures to enhance the Agency’s competitiveness.
• Business Retention
• Proposing risk surveys and making recommendations for premium discounts for good risks in our books.
• Closely monitoring customer service satisfaction to ensure renewals are not threatened.
• In liaison with Business Development Manager, negotiating renewal terms of all businesses well in advance and sending formal renewal confirmations to the operations team before the renewal dates.
• Preparing Monthly business performance assessments reports including such data as business acquired, business lost, business sources etc.
• Maintaining and regularly updating business progress reports.

REQUIREMENTS

• Bachelor’s degree in Business or a related field from a recognized institution Experience
• At least 2- 3 year’s relevant experience in the same position in a microfinance or Bank environment

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About the job

You will be responsible for ensuring that the marketing activities supports the overall company objectives, You will be responsible for building a positive consumer brand experience and the business revenue achievement through enhanced consumer acquisition and retention.

Business Growth 

• Identify, develop. and executive marketing and communication s plans using data driven analytics to drive marketing share and market entry for our products. 
• Co-develop and implement marketing strategies that will enhance the our brand and products and accelerate customer acquisition, market share and brand awareness. 
• Develop strategic partnerships that support growth of company. 
• Collaborate with from facing teams to enhance customer experience. 
• Analyze data to identify opportunities for increasing traffic to the stores, and Ecommerce channels. 
• Manage all aspects of internal and external communication. 
• Manage product launches, campaigns, and events. 
• Develop and monitor marketing budgets. 

 Customer Retention 

• Design, implement, monitor, and measure customer experience to maximize customer satisfaction. Loyalty, trust, and retention. 
• Increase brand visibility by driving traffic to the different channels. 
• Drive internal customer service training and mindset. 
• Manage customer touch points including but not limited to customer service and social media. 

 Brand Management 

• Manage and constantly create awareness on brand guidelines to ensure consistency in image of the business in all branding and marketing content. 
• Share relevant and up to date marketing information with stakeholders. 
• Manage external partners and service providers such as media, agencies etc. 

Team Management 

• Cascade key performance indicators to the marketing team, translating them into actionable indicators and targets for each team member.