Marketing Discerning Professionals at Safaricom Kenya

Brief Description 

• Reporting to the Senior Manager, Discerning Professionals Segment, the position holder, in conjunction with the Segment Senior Manager, will be responsible for driving end-to-end delivery of Customer Value proposition within the Young Flashers sub-segment and ensure that the segment plans are implemented accordingly, in alignment with overall segment strategy, consumer needs and requirements. 

Discerning Professional Job Detailed Description

Responsible for delivering on segment plans 

• Responsible for segment metrics
• Deliver E2E plan of the Young Flashers sub- segment and Customer Life Cycle (revenue, ageing, control decline, reduce churn) aligned to the overall Segment P&L
• Maintain a pulse on the segment, offering regular insight and information on segment trends, habits, culture and behavior that can inform segment plans and strategy
• Develop segment implementation plans based off the over-arching segment strategy
• Collaborate with Sales, Customer care, Product & Services, Finance, Technology, Brand Experience, Marketing and key stakeholders to ensure successful implementation of segment plans
• Monitor and report on delivery of plans, KPIs and objectives.
• Project manage all tween segment implementation plans till delivery by working with Virtual Business teams and the Joint Delivery Teams
• Prepare and update all documents for all propositions and plans within the Young Flashers
• Present Young Flashers sub-segment performance in monthly reviews (Customers, Revenues, Share, TOMA, Consideration, Bonding, NPS, ARPU, Smartphones, Data Usage)
• Responsible for the development of an annual/bi-annual/segment implementation plans

Requirements for Discerning Professional Job 

• Upper second class degree in Business or Commerce from a recognized University
• 3 years working experience in Telecom or FMCG with exposure to Segment Marketing
• High level knowledge of Commercial knowledge.
• High level knowledge of MS Office applications.