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The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Job description
Job ID: R-17266
Position Overview
Develop marketing and business strategies, through the strategic & annual business planning and brand planning process, linking effectively the marketing plans to comprehensive business analysis based on data & insights. Provide marketing thought leadership to the TCCC franchise operations & Bottling system for identifying, creating and prioritizing profitable volume opportunities for the TCCC brand portfolio. Geographic responsibility: Kenya & Tanzania for all portfolio, Portfolio Responsibility: Nutrition (Juices and VAD) across ECAF.
Execute integrated marketing programs & innovations pipeline, that maximize profitable, recurring volume growth and increase the long-term value of TCCC brands within the portfolio. Nurture an effective collaborative working relationship & routines with Bottling system, Franchise functions, Business Unit Central Marketing & other supporting service units, as well as external agencies to ensure proper field execution of marketing strategies.
Responsible for Brand P&L (all brands in Portfolio), accountable for delivering UC, GP, Share, DME management and Brand Contribution goals, managing day-to-day, ensuring plan execution, implementing corrective/adjustment actions to maximize monthly operating income.
Lead, motivate and develop capabilities of the reporting Marketing Team, providing coaching & feedback through the performance enablement system and align on development plans based on marketing competency assessment
Key Duties/Responsibilities
Required Qualification
Job Requirements
Years of Experience:
10+ Years Experience
Leadership Behaviors
Growth Behaviors
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