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Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
The main purpose of the role is to drive brand strategy behind trade and consumer marketing initiatives to achieve Business Revenue and EBITDA Goals. The Brand Manager will be responsible for developing, managing, and executing brand strategies and campaigns to enhance brand equity, awareness, and growth. In addition, the role aims at protecting, growing, and building the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives. This role involves working closely with cross-functional teams, including marketing, sales, product development, and digital teams, to deliver integrated marketing strategies across various channels with the aim of providing leadership in planning and implementation of brand strategy laddering up to the higher business strategy.
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