Digital Marketing Executive at Talanta institute

We are a media training college, focusing on whole youth development with an aim to produce market-relevant graduates through an emphasis on mentorship and practical training, entrepreneurship, the workplace, and life skills.

Job Description

If you live and breathe digital marketing, we want to talk to you.

The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web and social media traffic, and acquire leads and customers.

Duties and responsibilities:

• Engage and manage marketing events virtually, which consist of media relations, advertising and promotion, social media platforms, and public event management.
• Create, develop, and expand dynamic content on social media platforms, e.g., LinkedIn, Instagram, Facebook, TikTok, and YouTube.
• Organize, develop, and implement effective marketing communication campaigns.
• Coordinate, design, and manage graphical content for all platforms, including websites and social media.
• Coordinate the production of videos, photography, animated graphics, and other electronic multimedia.
• Actively participate in team brainstorming and concept development sessions.
• Complete projects by coordinating with the marketing, academic, and production teams.
• Identify the target market, create a brand image, and maintain marketing campaigns for our student intakes.
• Increase brand awareness and promote company products and services to increase student numbers.

Qualifications, skills, and competences

• Bachelor's degree or diploma in marketing, business, communication, or a related field
• A course in digital marketing is an added advantage.
• Proven 1+ years’ experience of related work.
• Middle-level Adobe Creative Suite Skills (Photoshop, InDesign, Illustrator)
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC, and SEM)
• A good working knowledge of online campaign management.
• Excellent Microsoft Office Skills (Word, Outlook, PowerPoint, Excel).
• Ability to learn and work with other emerging internet technologies.
• Focused on providing excellent customer-oriented solutions and feedback.
• Knowledge of social media scheduling tools.
• Possess very strong communication skills, both written and verbal.
• Team player, proactive, adaptable, and a problem solver.
• Good time management, organizational, and record-keeping skills