Marketing Officer at Shining Hope For Communities

Responsibilities

• Planning & overseeing new market initiatives & ensure marketing campaigns are executed within budget limits,
• Recruitment of new Sacco members
• To provide feedback to the SACCO on members’ issues and expectations
• Reactivation of Dormant accounts
• Market and sell all Sacco products and services to all Sacco members, customers and prospects.
• Formulate and implement marketing plans including relevant customer acquisition and develop programs.
• Achieving set targets for alternative banking channels
• Providing information for decision making through properly prepared and timely reports.
• Take responsibility for specific market campaigns within regions
• Organizing and hosting presentations and customer visits
• Attend relevant trade exhibitions and meeting to recruit
• Keeping track of members/customers with outstanding Sacco Loans
• Prepare and submit monthly reports
• Carryout regular market research, competitor and customer surveys.
• Identify market and develop ways of entry into the markets.
• Support events planning and management for all Sacco activities, e.g. Member Education, AGM, Ushirika Day, ASK Shows, etc.
• Research on new products and services
• Update and manage social media pages and online interactions
• Any other duties as may be assigned by the Head of Operations

Job Competencies (Knowledge, Experience and Attributes / Skills).

Essential skills and Key Attributes

• Market intelligence and business development skills
• Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business
• Excellent communication, influencing and presentation skills.
• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients
• Ability to lead and work within a team
• Exceptional organization skills and a strong work ethic
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
• Ability to handle pressure and meet deadlines
• Good understanding of the internal policies, systems and procedures of a SACCO
• Creative and innovative.
• Computer literacy skills with Demonstrated experience in Microsoft Office, spreadsheet and PowerPoint applications

Qualifications

• A Bachelor’s Degree in Marketing, Economics, Commerce or Business Management Business related degree
• A bias in Marketing preferred
• At least 2-3 years’ experience a similar environment preferably a financial institution