Commercial Director at Poa Internet

Key CompetenciesCriticality (H,M,L)

• Build High Performing Commercial & Creative Teams that can collaborate and work together. The driver of collaborative performance for both insource and outsource partnerships – H
• Has delivered demonstrable 10x Commercial growth during tenure while maintaining competitive Cost of Acquisition targets – H
• Have built a Commercial function from an early stage in company life with little defined and structured, into a large scale operation supporting hundreds, if not thousands of people – H
• Design, implement and coordinate a national multi-channel acquisition strategy including direct, indirect, inbound, outbound and digital marketing channels – H
• Revised Creative Brand, Tone of Voice, Message, Proposition to Maximise Success – M
• Worked with insourcing and outsource partners, build exciting commercial relationship structures and minimised CoA through delivering these partnerships – H
• Build and Operate a Rolling S&M Campaign Calendar, measure and Tweak to Maximise Commercial Success over a number of years – M
• Strong collaborative interaction across multiple parts of the business, especially around customer experience, capacity planning, forecasting – M
• Has ideally built a Commercial function beyond Kenya. Must have worked with multicultural leadership and understands the dynamics associated with introducing more cultures and geographies – M
• Has built systemised structure and accountability with total documentation and paper trails for all Commercial related aspects of the business, providing clarity to employees, management, legal and investors – H
• Experience of operating at a senior level in a consumer technology service industry – M

Mandatoy Criteria if Any (e.g. must have directly managed at least ten people) with no exceptions to hire.

• Must have built, managed and grown a consumer Sales & Marketing function in a subscription service industry, ideally within low-income communities across Kenya
• Must have had full budgetary responsibility and directly owned a company-wide Revenue number, Sales number and a Cost of Acquisition number, as well as owned all planning, forecasting and go to market strategy.
• Must have operated in a business with similar aspirational Values and DNA to Poa to ensure cultural alignment
• Must have built and supported a rapid large scale growth organisation including countries in East Africa
• Ideally has held a senior Commercial role in a big company 
• Must have worked with multicultural leadership / investment groups.