Sacco Marketing and Business Development Officer at Co-operative Bank of Kenya

(REF NO: MBDO/11/23)

Job Purpose:

To oversee the marketing, business development, and customer care functions of the Society. 

Reporting to: The CEO

Job Type: Contract – Three (3) Years (Renewable on performance).

Roles and Responsibilities

• Develop and implement the Sacco Marketing Plan.
• Spearhead all internal and external communications for the business including brand identity, corporate image, media liaison, and Public Relations.
• Planning and overseeing new marketing initiatives and ensuring marketing campaigns are executed within budget limits.
• Develop new business relationships, generate and negotiate new income for the Sacco at an agreed growth-oriented annual target, and follow through on potential new business opportunities.
• Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments and quality membership of corporate and individual members.
• Oversee recruitment of new members by setting up initiatives that will support acquisition.
• Champion deposits and savings mobilization to ensure the Sacco achieves its intended targets.
• Ensuring regular, timely, and effective members and stakeholders communication.
• Provide education and training programs to the Sacco members.
• Handling all marketing and public relations activities of the Sacco.
• Promotion of all Sacco products for member uptake.
• Ensure member retention through relationship management, group and company visitation as per the marketing plan and weekly schedules.
• Keep abreast of the industry trends.
• Customer satisfaction survey to determine trends and areas of improvement.
• Preparation of monthly business/marketing report.
• Perform any other duty as may be assigned from time to time.

Qualifications & Experience

Appointment to the position will be made from persons who: 

• Are holders of a University Degree in Marketing, business administration, Economics, Business Management, Business related degree, or a related field;
• Has over 4 years of working experience in a marketing and business development role within Sacco or the financial sector.
• A diploma in marketing or Co-operative Management or Mass Communication will be an added advantage.

Attributes/Skills

• Ability to lead and work within a team.
• Market intelligence and business development skills.
• Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business.
• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients.
• Exceptional organizational skills and a strong work ethic.
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
• Ability to handle pressure and meet deadlines.
• Good understanding of the internal policies, systems, and procedures of a SACCO.
• Creative and innovative.
• Excellent communication, influencing, and presentation skills.
• Computer literacy skills with demonstrated experience in Microsoft Office, spreadsheet, and PowerPoint applications.