Sales and Marketing Manager, East Africa at Reeds Africa Consult

Our client a multinational in professional hygiene services provision is looking to hire a Sales and Marketing Manager for their Kenyan office.

Reports to: MD East Africa

JOB PURPOSE;

As the Sales Manager, you will be responsible for consolidating the country’s business and also develop new business sales opportunities through consumer direct initiatives for the full range of Company products and services.

You will lead a team of sales consultants to maximize on all sales opportunities, and to proactively create new markets and achieve the set sales targets and business KPIs.

MAIN TASKS AND RESPONSIBILITIES;

• Responsible for obtaining profitable results through the sales team by developing the team through motivation, counselling, skills development, and product and service knowledge development.
• Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships and creating an environment where customer service can flourish.
• Responsible for managing the sales team, driving team’s productivity in order  to meet agreed individual sales targets, and promoting the organisation’s presence throughout Kenya and remote support occasionally to Uganda
• Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product/service and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; budget on new product launches and sales promotion program plans.
• Ensure that all sales consultant activities are in accordance with the guidelines of the Sales Policy and Company Code of Conduct.
• Responsible for the planning, recruitment, direction, organisation and guidance of sales and marketing consultants to accomplish the sales targets.
• Responsible for monitoring the performance of the sales team through the support of Capability Lead by maintaining a system of reviews, reports, infield coaching and communications involving sales reports, cyclical sales meetings, sales newsletters and bulletins as may be needed.
• Plan for and oversee execution of the company Sales Performance Review system that elaborately describes the performance standards for each member of the sales team, oversee setting of individual territory sales and commission targets, and administer the Sales and commissions policy.
• Provide and oversee high standards of ongoing training for the Sales representatives so that they possess sufficient technical knowledge to present information on the company’s products and services in an accurate and professional manner.
• Take lead responsibility for the management of National and other major Key Accounts to assure a lasting professional relationship with the clients and drive business growth from the key customer’s portfolio
• Oversee the marketing function by guiding the Marketing Officer responsibilities
• Lead in collating and providing insightful market intelligence and research relating to competition, carrying out high level SWOT analysis of Company market environment and tipping senior management on opportunities available and approaches to adopt in efforts to maintain a competitive edge
• Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Proactively drive debt collection through active involvement of sales colleagues in the process. Liaise with the Credit Manager and credit controllers to gather information on the credit status of all customers and facilitate collection
• Maintain sound systems to manage the business sales pipeline process and tracking in order to measure success rate in conversion in line with company sales targets

• Undertake other tasks as may be directed by Management

SKILLS AND QUALIFICATIONS;

• Bachelor's degree in a relevant course, a Master degree in business management will be an added advantage.
• At least 7-9 years of Sales and Marketing experience, with 5 being of managerial responsibility.
• Previous experience in Service Sector is an added advantage
• A valid Driver’s Licence .
• Computer literacy - (MS Word, Google, Excel and Internet).
• Proven ability to drive the sales process from plan to close