Sales and Marketing Officer at Astradental Services

Job Description:

• We are seeking a dynamic and experienced Sales and Marketing Officer to lead our sales and marketing efforts and drive the growth of Astradental Services Ltd. The ideal candidate will have a passion for marketing, relevant experience in sales and marketing services, and a proven track record of success in a similar role.

Responsibilities:

• Develop and execute comprehensive sales and marketing plans aligned with Astradental's business objectives, targeting specific patient demographics and geographic areas.
• Cultivate and maintain the Astradental brand identity, ensuring consistency across all marketing channels and materials.
• Implement digital marketing initiatives, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email campaigns, and online reputation management.
• Conduct traditional marketing efforts such as print advertising, direct mail campaigns, and community outreach programs to enhance brand visibility and attract new patients.
• Conduct market research to identify patient needs, competitor strategies, and industry trends. Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Develop strategies to attract new patients while fostering patient loyalty and retention through effective communication, patient engagement initiatives, and customer relationship management (CRM) systems.
• Plan and execute promotional campaigns, special offers, and events to drive patient engagement and increase clinic visibility in the local community.
• Establish partnerships with local businesses, organizations, and healthcare providers to expand Astradental's network and reach new patient demographics.
• Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize return on investment (ROI) for marketing initiatives.
• Ensure all marketing activities comply with relevant regulations, including patient privacy laws and advertising standards as prescribed by the Kenya Medical Practitioners and Dentists Council
• Prepare regular reports and presentations for senior management, highlighting key performance indicators (KPIs), marketing metrics, and recommendations for continuous improvement.

Requirements:

• Diploma or Bachelor's degree in Sales, Marketing, or related field.
• Minimum of 3 years of progressive experience in sales and marketing roles, Experience within the health sector is a key advantage.
• In-depth understanding of the healthcare industry including trends, regulations, competitive landscape, and patient demographics. (Knowledge of dental industry is an added advantage.)
• Proficiency in digital marketing strategies and tools, including website management, SEO, SEM, social media marketing, email marketing, and online advertising.
• Experience in brand positioning, and identity management, with a keen eye for maintaining brand consistency across all marketing channels.
• Proven ability to conduct market research, analyse data, and translate insights into actionable marketing strategies and campaigns.
• Strong customer-centric mindset, with a focus on understanding patient needs, preferences, and behaviours to drive patient acquisition and retention.
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies, initiatives, and results to senior management and cross-functional teams.
• Willingness to embrace innovation and adapt to changing market dynamics, technologies, and consumer trends to stay ahead of the competition.
• Ability to collaborate cross-functionally with internal teams, external partners, and stakeholders to achieve marketing objectives and drive business success.
• Knowledge of healthcare regulations, patient privacy laws (e.g., HIPAA), and advertising standards relevant to the dental industry.