Sales & Marketing Executive at InspiraFarms

Job Summary

The Sales & Marketing Executive East Africa is responsible for B2B sales of our tailor-made cold chain solution projects as well as our standard products in the East African region. The Sales & Marketing Executive will also be responsible for our marketing activities to drive sales across the company.

Sales

• You are responsible to grow our East African business from generating a pipeline of prospective customers, to developing the right solutions for these customers, negotiating and closing the sale and handing over to the engineering and procurement team for the delivery of the project. Your focus will be on developing the market for financed sales, being for those customers that cannot afford our solutions outright. With our financing solutions those customers can invest in cold storage, increase their profits and pay for their cold room over a period of a number of years.

Sales - Key Duties & Responsibilities

Your main responsibility is to achieve our sales targets, key duties include:

• Identify and qualify leads and manage those through the company’s CRM (Customer Relationship Management) system
• Maintain professional relationships with leads, potentials and existing Clients. Both physically and digitally. Establish long-term relationships
• Liaise with the engineering and procurement teams to ensure good understanding of customer and requirements
• Advise the customer about the technical possibilities, think along and convince
• Draft quotes, write technical and commercial proposals
• Follow up on potentials and quotes
• Negotiate terms & conditions, convince and make the sale
• Process sales won and ensure a correct transfer of the project to the project team
• Analyze sales lost and provide feedback to the team
• Contribute to the sales meetings, particularly giving customer feedback and recommendations on market movements and how to stay ahead of the competition
• Continuously improve our financed sales offering

Marketing

• Besides your sales duties, you will be responsible for our marketing activities to increase the company’s brand awareness, results in lead generation in our core markets. As such you will be responsible for social media management, content generation, our website and events.

Marketing - Key Duties & Responsibilities

Your main responsibility is to increase brand awareness and lead generation, key duties include:

• Prepare the marketing budget and marketing plan
• Generate content for our social media channels, website and newsletters.
• Lead daily community management across all company’s media channels, including Facebook and LinkedIn
• Manage our e-newsletters and website
• Update marketing assets (brochures, flyers).
• Organize and attend trade fairs, exhibitions, conferences and meetings

Qualifications

• The role can be described as a combination of Marketing, Business Development, Project Development, Value Proposition, Technical Consultancy and Direct Sales, where the Sales Executive contributes with its knowledge and experience to acquire Leads and convert these into Contracts.
• Critical to the role will be the ability to understand the needs of our potentials, convert those needs into technical and commercially viable solutions, convince the potential about the advantages of the InspiraFarms solution, negotiate mutual beneficial terms and conditions for drafting the contract, all resulting in winning the sales!
• The role will also be responsible for giving feedback on the performance of our projects and communicating these to the product development lead for product and design improvements.
• The candidate will be a strong networker who is great at working with people from different backgrounds and from multiple cultures and will bring a fun, positive energy to the team.

Required qualifications

• Bachelor degree in a technical or commercial field; professional qualification, or evidence of training/development/experience in refrigeration design is an advantage
• Experience and knowledge in agriculture or food supply chains; experience in technical sales or cooling infrastructure is not required but is an advantage
• Strong presentation skills to communicate messages internally & externally
• Ability to work in an independent manner as well as a team member; critical thinker
• Passionate about sales, goal-oriented, desire to deliver results
• Excellent knowledge of MS Office
• Strong grasp of numbers: able to do cost calculations and make proposals for customer finance.
• Experience with managing websites and social media
• 3+ years of experience in the sales of technical capital goods
• Strong written English