Head of Growth - B2B at HISA

What You'll do

As the Head of B2B Growth, you will work in tandem with our CEO to drive partnerships and growth of Hisa to bank, telco, and fintech partners across the continent.

Responsibilities

• Strategy; build and communicate a comprehensive B2B growth marketing plan to help the business achieve its revenue goals.
• Management; liaise with the founding team to execute growth strategies.
• Research; analyse our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.
• Customer Acquisition: Own our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing.
• Customer Conversion; own and improve how we convert our prospects into customers. Working closely with sales and the UX/UI team, you'll identify, test and roll out improvements.
• Customer Retention; ensure our customers get to their 'AHA' moment quicker, keep churn low, and increase LTV.
• Stakeholder Management; work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.
• Analysis; measure and analyse different success metrics to drive growth and ensure customer satisfaction.

What you need to get the job done

• Experience in a growth marketing role, or someone who's been solely responsible for growth at their company.
• Experience working for a SaaS business.
• Experience in the banking, investment banking or telecom industries is a plus.
• Demonstrable experience in influencing growth.
• A data-first approach.
• Advanced user of analytics tools.
• Excellent communication skills and the ability to work with diverse teams.

What you'll love about us

• Great company culture
• Passion for Africa and impact
• Health Benefits
• Hybrid working environment. A remote-first approach with two days physical days in a week.