Marketing & Design Officer at Bridge Talent Management

Job Summary:

Hydrobox is seeking a creative and detail-oriented Marketing Officer to join our team. The Marketing Officer will be responsible for creating and executing marketing campaigns, designing marketing materials, producing consistent marketing content, and optimizing our online presence through SEO. This role requires proficiency in Canva and other graphic design tools and experience in SEO and social media management.

Key Responsibilities:

Marketing Strategy and Execution

• Develop and implement a comprehensive marketing strategy aimed at increasing brand awareness and customer engagement for B2B, B2C customers, and investors.
• Ensure consistency in brand messaging and visual identity through adherence to a brand manual.

Content Creation and Design

• Design visually appealing marketing materials using Canva and other graphic design tools.
• Create engaging content, including posts, photos, and videos, for regular distribution across our platforms.

Social Media Management

• Manage social media accounts including LinkedIn and engaging with audiences on various social media platforms.

SEO and Online Presence Optimization

• Optimize our website and online presence through effective SEO practices.
• Utilize tools like Google Analytics to monitor and improve online performance.

Campaign Analysis and Reporting

• Monitor and analyze marketing data and metrics to assess the effectiveness of campaigns.
• Provide insights and recommendations based on campaign performance data.

Creative Input

• Bring innovative and creative ideas for marketing materials and strategies.

Requirements

• Canva
• Search Engine Optimization (SEO)
• Ability to work independently and manage time effectively
• Strong analytical skills and the ability to develop action plans