Marketing Manager - Experimenting Marketing at Old Mutual Kenya

Job Description

1. Ensure Marketing plays its part in driving the business through activities intended to drive and generate demand for products, solutions and services through the generation of prospects and sales conversion
2. In order to translate awareness into consideration, leverage activities intended to engage customers with the aim of increasing their propensity and ability to purchase the banks products, solutions and services.
3. To create and execute activities intended to impact overall recognition, understanding of and/or increase affinity and interest toward the Banks products, solutions & services
4. Create activities that make it easy for the banks sales staff to gain or sustain sales momentum, targeting new or existing customers and connecting leads into the sales pipeline for our products, solutions and services.

Experiential Activities

• Product activations, market storms, branding and customer loyalty
• Participate in product and thematic campaigns activations
• Facilitate product communication  experiential strategy
• Assist on need basis to determine flagship products and services to promote during sponsorships
• Faulu Experiential Asset Management
• Available to take any other assigned tasks by management

Execute business growth strategies/initiatives including but not limited to customer, deposit, channel utilization and loans growth strategies

• In conjunction with the HOD, facilitate launch and execution of respective campaigns as dictated by business needs
• In liaison with Marketing Communication facilitate effective product communication to promote product uptake

Innovations

• In conjunction with the Products Development Team nurture innovative technological strategies in product development and tie that to BTL communication strategies
• Search & spin opportunities across product, service and solutions with pace and excellence

Faulu Brand driver

• Working closely with the brand executive Ensuring brand standards are maintained across all customer touch points above and below the line, including banking branches, marketing offices, branded merchandise
• Brand strength measurement – working with the Head of Research and Development to conduct annual brand equity and brand tracker surveys

Projects Liason

• Marketing lead on strategic bank projects

Leads Management

• Monitor leads conversion and facilitate requisite reports and activation improvement
• Support leads function and generation.

Foundation

• Collaborate with the Foundation to execute foundation conjunction with the bank.
• Work with departments and Branches to identify areas of responsible business to be presented to the Foundation.

Good working relations and support to other departments

Leadership Responsibilities

Be Authentic: Build and sustain trust with others to create great relationships cross functionally and with customers
Find Solutions: Think in the future, anticipate trends and opportunities. Generate ideas and look for service and solution insights that will drive value
Consistently Deliver Great Performance: Demonstrate a deep personal accountability for great performance while staying focused on priorities. Demonstrate brilliant execution, be thorough and apply high standards in everything you and do